Lando Norris, the Formula 1 World Champion, recently participated in a promotional event held in northern Värmland, Sweden. At this event, he had the opportunity to drive both a rally car, previously used by Oliver Solberg, and a vintage Volvo 940. Reports from attendees, including Anders Hedström, highlighted Norris’s down-to-earth personality, likening him to an average boy, which helped endear him to fans and participants alike.

Despite the excitement surrounding the event and Norris's enthusiasm for the classic Volvo 940, which was noted to be his favorite vehicle during the experience, there are doubts about the relevance of ice driving to his Formula 1 career. Anders Hedström expressed skepticism regarding the beneficial impact of such an activity on Norris's performance in the F1 championship, noting that the skills required for ice driving differ significantly from those needed on a professional racing track.

This event underscores the popularity of motorsports in Sweden and how it can attract major racing stars for promotional purposes, connecting them with fans. However, it also raises questions about how such activities translate to competitive performance, especially as Norris looks to defend his title in future races against increasingly skilled competitors in the Formula 1 circuit.