Why blockbuster Conor Benn deal that has rocked boxing world is a gamble for Zuffa
Conor Benn's lucrative deal with Zuffa for a single fight raises questions about the financial sustainability of boxing promotions.
Conor Benn's recent decision to sign a blockbuster eight-figure deal with Zuffa has sent shockwaves through the boxing community. His former promoter, Eddie Hearn, has expressed shock and concern about the implications of such a deal, particularly given that Benn has not yet secured a world title. The deal signifies a major shift in the financial landscape of boxing, challenging existing models that predict earnings based on championship status and historical performance.
Benn's previous fights, particularly against Chris Eubank, have highlighted his drawing power and reputation, effectively making him a lucrative option despite his lack of a title. The controversy surrounding his latest deal raises questions about the viability and strategy of major promotions, especially following what many perceive as untested and risky financial decisions by Zuffa. The potential fallout from this move may not only impact Bennβs career trajectory but could also create ripple effects throughout the boxing industry, especially regarding promoter-fighter relationships and financial expectations.
Eddie Hearnβs position as Bennβs former promoter adds another layer to this story, as it reveals the complexities of loyalty and business in the sport. Hearn's frustration underscores a larger narrative regarding the challenges faced by established promoters in adapting to rapid changes in boxing's evolving market. As the industry continues to navigate new partnerships and lucrative deals, the long-term implications for both fighters and promoters remain uncertain.