Feb 27 • 10:25 UTC 🇮🇹 Italy Il Giornale

To win Sanremo, a song and social strategy are needed

The Sanremo Festival's voting process, heavily influenced by social media, reveals the top contenders after the third night, led by Arisa.

Last night, as per regulations, two of the three juries voted to determine the winner of the seventy-sixth edition of the Sanremo Festival. The audience jury, which accounted for 50% of the final vote, reflected the preferences of social media followers and users, while the radio jury contributed the other 50%. At the end of the third night, the interim leaderboard of the 15 big names that took to the Ariston stage showed Arisa in first place, followed by Sayf, Luchè, Serena Brancale in fourth, and Sal Da Vinci in fifth.

Analyzing the mixed classification that emerged from the third night alongside social media accounts can provide insights into the correspondence between follower sentiments and television viewers' preferences. By understanding this connection, organizers and artists can better anticipate the final composition of the podium, which will be revealed on Saturday night. This interconnectedness between social media activity and audience voting underscores the evolving dynamics of music competitions, where public sentiment and digital engagement play critical roles.

As the festival progresses, the interplay between traditional voting methods and social media strategies becomes increasingly significant for artists aiming to capture both juries' and audience's favor. The unique format of Sanremo places a premium on not just the quality of the music but also the ability to effectively communicate and connect with audiences online, setting a precedent for future music competitions.

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