The phrase 'hugs, not bullets', popularized by former President López Obrador, has been the guiding principle of Mexico's government policy on security from 2018 to 2024, and this sentiment appears to be fading as security strategies are reassessed under incoming leadership. A recent security operation signifies a notable shift in approach, indicating that previous rhetoric surrounding non-violent strategies may no longer hold sway in practice.

This transformation is significant both politically and socially, as 'hugs, not bullets' has been a core element of López Obrador's administration, resonating with approximately 80% of Mexicans in recent polls. The phrase not only encapsulated a policy perspective but also reflected a broader ethos of governance that many citizens identified with during his presidency. With crime and insecurity continuing to be primary public concerns, the outdated nature of this slogan suggests a shift towards more aggressive and possibly militarized approaches to public safety.

As Claudia Sheinbaum prepares to assume leadership, the implications of abandoning such a central tenet of the previous administration's philosophy could affect public perceptions and the legitimacy of the new policies. The transition from a peace-focused slogan to what appears to be a more combative strategy raises questions about the effectiveness of the government's response to security fears and how it will impact citizen trust in future governmental actions, particularly as public safety remains a critical issue in Mexico.