In Brazil, a 75-year-old entrepreneur named Francisco Samonek has pioneered a new way to utilize latex in the Amazon through his company, Seringô, established in 2018. Unlike previous practices where raw latex was exported without adding local value, his initiative focuses on the production of eco-friendly shoes made from natural rubber and açaí seeds. By integrating sustainable materials and methods, this venture not only preserves the environment but also supports the local economy by empowering rubber tapping families.

Since his arrival in the Amazon in 1982 as part of a project designed to promote rubber tree planting, Francisco has witnessed the region's rubber industry evolve into something more sustainable. He asserts that the current rubber business model is more beneficial compared to soy farming, which often leads to environmental degradation. By engaging with about 1,600 families primarily in the Marajó region, his company plays a crucial role in promoting sustainable practices that honor both nature and the local labor force.

As environmental discussions gain momentum, especially with major events like COP 30 scheduled for November 2025, initiatives such as Seringô represent a rising trend in sustainable commerce. They highlight the potential for economic development in the Amazon that respects both the land and its people. The shift towards sustainable products not only meets growing consumer demand but also presents a viable pathway for preserving the forest while generating livelihoods for regional families.