Feb 27 • 09:02 UTC 🇦🇷 Argentina Clarin (ES)

Valentina Karnoubi: the designer who brings Argentina's artisanal fashion to the world

Valentina Karnoubi, a designer from Argentina, is creating a unique blend of artisanal fashion that balances traditional craftsmanship with a global appeal.

In a time when Latin American fashion is redefining its codes between artisanal tradition and global expansion, Valentina Karnoubi is establishing a romantic and deeply personal universe through her brand. Her journey began in childhood and evolved through her experience co-founding Mila Kartei, leading to a distinctive approach focused on carefree luxury, artistic sensibility, and the celebration of handcrafted work. Currently based in Uruguay since 2020, Karnoubi's brand produces between Argentina, Uruguay, and India, participates in international fairs, and advocates for local identity in a challenging and ever-changing industrial context.

Karnoubi recounts her childhood fascination with aesthetics, which encompassed not just clothing but also painting, film, photography, interior design, architecture, and costumes. This diverse interest laid the groundwork for her future in fashion design. Her brand seeks to integrate these various artistic influences while emphasizing the importance of handmade items. In today's fast-paced fashion industry, where mass production often prevails, Karnoubi's work stands out as a testament to individuality and the value of artisanal techniques.

The implications of Karnoubi's work extend beyond personal expression; they highlight a broader movement within Latin American fashion to reclaim traditional crafts and present them on a global stage. Her commitment to local identities and sustainable practices in the face of industrial challenges serves not only as a source of inspiration for emerging designers but also as a vital contribution to the rich tapestry of contemporary fashion. As she continues to establish her unique aesthetic, Karnoubi represents a growing trend of artists redefining their narratives in the global fashion industry.

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