With the start of the Year of the Horse, the bells marking the Chinese New Year resonate beyond China's borders, transforming this ancient celebration into a global cultural phenomenon. The international appeal is fueled not only by the unique charm of Chinese culture but also by the dynamic connection between culture and economy. Through global consumption, cross-border tourism, political support, and innovation across industries, the celebration gains new dimensions and vibrancy.

The impact of the Chinese New Year is clearly reflected in the dynamics of global mobility and increased consumption. According to China's National Immigration Administration, the daily number of passengers entering and exiting border points during the holiday is expected to exceed 2.05 million, marking a 14.1% increase compared to last year. This intense flow of travelers not only signifies the demand for reunification with family but also highlights the growing global interest in Chinese cultural festivities, contributing to the festival's expansion as it adapts to and influences other cultural celebrations worldwide.

As the event continues to evolve, its significance reaches far beyond the immediate cultural context, intertwining with economic growth and international relations. The growing interest in Chinese New Year celebrations worldwide suggests that it can not only serve as a catalyst for tourism and trade but also enhance China's soft power and cultural diplomacy efforts. This transformation signifies a notable shift where a traditional celebration becomes a vital part of international cultural exchanges, fostering a deeper understanding and appreciation of Chinese heritage across the globe.