In a notable initiative, the Lithuanian company Maxima LT has been focusing on the development of its employees' children, providing special financial incentives to those who perform well academically. This approach not only acknowledges the efforts of its workers but also fosters loyalty by recognizing the importance of family within the workplace. For instance, Violeta Zabitienė, an employee at Maxima's store in Skuodas, expressed her pride in her granddaughter Daniela Zabitytė, a high-performing student receiving support from the company.

The company actively incentivizes around a hundred children of its employees who excel in their studies, often finishing academic periods with high grades. These children are rewarded with special financial support and are also invited to fully funded summer camps organized specifically for high achievers. Such camps cater to a variety of areas including sports and education, providing students with opportunities to learn and develop their skills in diverse environments.

This strategy reflects a growing trend among employers to invest in the welfare and development of their employees' families, recognizing that supporting children's education can lead to enhanced worker satisfaction, productivity, and loyalty. By offering these programs, Maxima LT not only strengthens its ties with its employees but also contributes positively to community welfare by promoting education and personal development among the youth.