Moncalisse, a sparkling debut in London
Moncalisse, a young winery founded by sisters Julia and Karoline Walch, makes a strategic debut in London, targeting influential sommeliers to expand into international markets.
Moncalisse, a winery established in 2016 by sisters Julia and Karoline Walch, has chosen London for its debut in the international market. The event was designed to be exclusive, focusing on a select group of sommeliers from some of the city’s leading restaurants rather than a crowded tasting event. This careful approach reflects the winery’s intention to establish a measured presence in a city known for influencing global wine trends.
The decision to debut in London aligns with the current growth trajectory of Italian sparkling wine exports, which are estimated to be valued between 1.6 and 1.7 billion euros between 2024 and 2025. With the Italian wine market surpassing 8 billion euros annually, sparkling wines remain a particularly dynamic segment. Moncalisse aims to capitalize on the success it has already achieved in Italy, believing that this could be replicated on the international stage, particularly in a city like London that sets trends and builds reputations in the wine industry.
The Walch sisters are already well-known in the Italian wine scene, partly due to their family's legacy linked to Elena Walch. Their entry into the London market not only represents an attempt to broaden their reach but also illustrates the strategic steps that many Italian wineries are taking to establish themselves in competitive foreign markets. As they venture into this new arena, the focus remains on quality and targeted outreach, hoping to make a significant impact while navigating the complexities of international distribution and marketing.