Mirtha Legrand, at 99 years old, has etched her name in the history books as the longest-serving television presenter in the world. Since her debut in 1940, she has gained a reputation as a legendary figure in Argentine cinema and television, having entertained audiences for almost 70 years. Her approach to presenting, which blends interviews with dining, has established a unique format that resonates with both guests and viewers alike.

In 1968, when Alejandro Romay proposed the idea of a talk show format featuring guests around a dining table, Mirtha was initially hesitant but ultimately embraced the concept that has now become synonymous with her brand. Throughout her career, she has navigated numerous cultural and societal changes in Argentina, showcasing her adaptability and resilience in a medium that has transformed drastically since her early days.

Mirtha's signature phrase, 'As you are seen, you are treated,' encapsulates her philosophy on image and perception in the world of television. Despite her age, she remains a prominent figure and a living testament to the evolving landscape of media, influencing countless young entertainers, and continuing to draw audiences as she effortlessly combines her legacy with contemporary relevance.