Lorena Durán, the model who doesn't want to be pigeonholed: 'Can we stop commenting on other people's bodies?'
Lorena Durán, a model from Spain, challenges stereotypes in the fashion industry and calls for a change in how society perceives body image.
Lorena Durán, originally from Sevilla, has made significant strides in breaking stereotypes within both national and international fashion scenes. Since her debut in 2019 as the first curvy model to feature in a Victoria's Secret campaign, she has collaborated with several high-profile brands, including L'Oréal Paris and Abercrombie & Fitch. Durán's influence extends beyond the runway; she actively participates in conversations about body positivity and the societal expectations surrounding body image.
This season, Durán continues her role as a leading face for the Woman brand of El Corte Inglés in their Spring-Summer 2026 campaign, alongside established figures like Nieves Álvarez and Vanessa Breuer. Her positioning in such a prominent campaign not only affirms her status in the national fashion landscape but also enhances the commitment of brands to represent diverse body types. By embracing her identity and career trajectory, Durán inspires others in the industry to challenge traditional beauty norms and advocate for broader inclusivity.
Moreover, her remarks about societal attitudes toward body image provoke thought on the ongoing conversation regarding body positivity versus the rising trend of slimness, particularly highlighted during events like the Oscars. With Durán at the forefront, there is a growing imperative for the fashion industry and society at large to re-evaluate their standards and foster an environment that celebrates individual body types rather than critiquing them.