Truecaller has announced a strategic partnership with AnyMind Group to expand its advertising services throughout the Middle East, Africa, and Southeast Asia. This alliance establishes AnyMind as the exclusive reseller for Truecaller Ads in several key countries, including Egypt, UAE, Qatar, Saudi Arabia, and Nigeria. By leveraging this collaboration, Truecaller aims to enhance the accessibility of its premium ad formats to brands and agencies targeting these rapidly developing markets.

The partnership is anticipated to provide advertisers access to Truecaller’s engaged user base, allowing for data-driven and contextually relevant advertising campaigns. Truecaller’s Vice President and Global Head of Ads, Hemant Arora, emphasized the importance of the MENA and Southeast Asian markets, noting their digital maturity advancements and growth potential. The deal is designed to offer brands improved avenues for connecting with consumers by ensuring that advertisements are not only relevant, but also trustworthy.

Overall, this collaboration signifies Truecaller’s commitment to enhancing its advertising reach in fast-evolving markets, thereby solidifying its position in the competitive landscape of digital advertising. By working with AnyMind Group, Truecaller is expected to tap into new growth opportunities, adapt to market dynamics, and provide better advertising solutions tailored to local consumers' preferences.