In Poland's housing market, developers reported a sale of 40,300 apartments across seven of the largest cities in 2025, marking a 9.7% rise compared to 2024. This increase can be attributed to a series of interest rate cuts and aggressive promotional activities by developers, particularly in the fourth quarter, which accounted for one-third of the annual sales volume. The previous year had been challenging due to high-interest rates and expensive loans, leading to a marked slowdown in purchases compared to the booming market of 2023, which was bolstered by the government's "Safe Credit" subsidy program.

Despite the growth in 2025, the beginning of the new year has brought mixed feelings among developers as initial estimates from Otodom indicate that only around 3,800 apartments were sold in January. This figure is significantly lower than sales figures from November and December, where marketing campaigns had spurred transactions that exceeded 5,000 units in each month. The cooling off period at the start of the year raises concerns about the sustainability of the housing market recovery and whether the trend of falling interest rates will continue to motivate buyers.

As developers and stakeholders assess the dynamics of the housing market, the fluctuating interest rates and the impact of promotional strategies will be pivotal in shaping future sales. The market's ability to adapt to these economic changes will not only determine the stability of housing prices but also influence the overall economic outlook for the real estate sector in Poland and the confidence of potential buyers looking to invest in property.