The article discusses the changing role of Chief Financial Officers (CFOs) in recent years, emphasizing how the pandemic and the war in Ukraine have elevated the importance of liquidity management to a top priority. It highlights that CFOs are no longer just the guardians of finance; they are now multi-faceted roles that require proactive responses to financial situations. The article draws attention to the critical nature of maintaining liquidity amidst fluctuating economic conditions.

The piece elaborates on the various 'hats' that a CFO wears in modern organizations, starting from liquidity management, which is the most crucial responsibility that cannot be delegated. CFOs must ensure that their companies meet financing conditions, remain profitable, and are prepared for changing market situations. The article emphasizes that in large industrial groups, the CFO’s ability to anticipate problems is vital for maintaining financial health.

Additionally, the article mentions the role of CFOs in supporting commercial operations, including decisions around product mixes, sales channels, and commercial conditions, all of which directly impact a company’s EBITDA. Another essential aspect of their role involves overseeing production costs and operational efficiency. Overall, the evolving landscape mandates that CFOs continuously adapt to maintain their organizations' competitive edge and financial stability.