El Ateneo Grand Splendid, recognized as one of the most beautiful bookstores in the world, has launched a new immersive experience on its third floor, celebrating its history as a former cinema and theater. The new exhibit, titled 'Grand Splendid Experience', aims to educate visitors about the rich heritage of the building, which is not only a cultural hub but also a key tourist attraction in Buenos Aires.

The initiative includes an interactive circuit organized into three thematic stations, allowing visitors to engage with the history of the venue. A notable feature of the experience is a holographic presentation of Carlos Gardel, the legendary tango singer, who shares anecdotes and moments from when he performed at the Grand Splendid, enriching the visitor's understanding of the site's cultural significance.

This project not only revitalizes a previously unused area of the bookstore but also reinforces the importance of preserving and showcasing local history in modern settings. As a beloved landmark in Buenos Aires, the updates to El Ateneo Grand Splendid serve to draw both locals and tourists alike, further solidifying its status as a must-visit destination for those interested in Argentina's artistic legacy.