Mazda has kicked off the pre-order phase for its new electric vehicle, the Mazda CX-6e, following its unveiling at the Brussels Motor Show and the Italian presentation at the MAXXI in Rome. The launch introduces the Power Bonus initiative, which aims to provide customers with immediate financial incentives and practical tools for daily charging management as they transition to electric vehicles. This not only showcases Mazda's commitment to electrification but also seeks to address potential customer concerns regarding the switch from traditional combustion vehicles to electric options.

The Power Bonus initiative offers a cumulative benefit of up to 3,250 euros for customers. This includes a trade-in discount of 2,250 euros for anyone who trades in or scrappage an old vehicle while opting for Mazda's financing plan, Mazda Advantage. Additionally, customers will receive a 1,000-euro energy bonus preloaded on the Mazda Charging App. This offer is valid until June 30, 2026, and includes a preferential financing rate of 4.99%. In tandem with this initiative, Mazda also offers the CX-6e through its 'Mazda Rent2' long-term rental scheme, which includes all costs for hassle-free use.

The introduction of the Mazda CX-6e and the corresponding incentives reflect the auto industry's trend towards more sustainable and electric-friendly alternatives. With these new offerings, Mazda hopes to not only expand its market presence in the electric vehicle landscape but also facilitate a smoother transition for traditional car buyers, making electric vehicles more appealing and accessible to a broader audience. This move is particularly significant in the context of growing environmental concerns and increasing regulatory pressures for cleaner transportation options across Europe.