Georges Kern, the CEO of Breitling, visited Buenos Aires to reveal that the prestigious Swiss watchmaker will establish its inaugural boutique in Argentina, marking a significant milestone in the brand's expansion plans in the Latin American market. The boutique will be launched in partnership with local retailer Sensation du Temps, although the exact location of the store is yet to be disclosed. This move aims to tap into the growing demand for luxury goods in Argentina.

During his visit, Kern emphasized the importance of understanding local market dynamics and expressed optimism about the recent political and economic reforms under the administration of Javier Milei. According to Kern, these reforms will foster a more favorable environment for foreign investment and business operations, which is crucial for the successful launch and sustainability of their boutique in Argentina. The CEO is confident that as the commercial landscape improves, luxury brands like Breitling will find a receptive market among Argentine consumers.

Additionally, this boutique opening is seen as the first step in a broader strategy to increase Breitling’s presence in South America. With a series of planned openings in the region, Kern believes that the growth potential in Argentina, combined with a strategic partnership with Sensation du Temps, positions Breitling to capture a significant share of the luxury watch market, appealing to both local and international customers interested in high-end timepieces.