In June 1906, Märt Raud, a 25-year-old teacher from the Haljala parish, is recruited by Jaan Tõnisson, the owner of Postimees. This period follows a revolution that has seen many leaders of the Estonian community in Tallinn exiled, leading Tõnisson to believe that the local Estonian populace has lost its national consciousness. To counter this, he is prompted to broaden the reach of Postimees from Livonia to Tallinn, therefore establishing a local edition of the newspaper to better serve the community's needs.

The new Tallinn edition is to maintain three pages identical to the main Postimees published in Tartu, with the final page left blank initially. This blank page will later be filled with local stories and advertisements once issues are transported to Tallinn each morning by a train. Märt Raud’s assignment to this new venture is significant, as it marks an effort to revitalize Estonian national identity and awareness among the residents of Tallinn who are seen to have distanced themselves from their roots after the political turmoil.

Tõnisson's initiative reflects a larger movement during this time aimed at re-establishing the presence and influence of the Estonian press and reinforcing a sense of national unity among Estonians, particularly when many were feeling disconnected due to political and social upheaval in the region. This endeavor not only aims to restore local news but also to invigorate the cultural and political interests of Estonians in urban centers like Tallinn.