Kitt fled the studio after accusations against Lusti. A scam is spreading in the name of Katrin Lusti and other public figures.
Estonian TV host Katrin Lust warns the public about a fraudulent scheme using her name and likeness to promote a fake investment opportunity.
Katrin Lust, a well-known Estonian television host, has recently highlighted a concerning issue where a fake news article falsely attributed to her is spreading on social media. The article claims to report an incident involving Robert Kitt, a member of the Estonian Banking Council, leaving a live broadcast after being accused of hiding information about the banking sector. This fabricated article includes digitally altered images of Lust and other figures linked to the alleged incident, which has caused alarm among her followers and the broader public.
In her statement, Lust emphasizes the deceptive nature of the information, describing it as a 'fake news' and urging the public to disregard it. She revealed that numerous fans have sent her screenshots of the article, expressing their concern over the scam that misuses her name to promote what appears to be an investment fraud. By providing these warnings, Lust aims to protect her audience from falling victim to this sophisticated scam that uses seemingly credible sources to lure individuals into investing.
This incident not only highlights the challenges posed by fake news in today's digital landscape but also reflects the importance of critical thinking and media literacy among the public. The utilization of AI-generated altered images and the creation of what looks like a legitimate news article are also points of concern, marking a significant evolution in the methods used by fraudsters to exploit public figures for their schemes. Addressing this issue is vital, as such scams can have serious repercussions for individuals who may be drawn into investing based on false pretenses.