Apetit, a Finnish company, is contemplating the closure of its frozen pizza factory in Pudasjärvi, which could result in the loss of 21 permanent jobs. This decision follows an assessment of the current market demand for frozen pizzas, which appears to be declining among Finnish consumers. The company is exploring alternative production options as part of its restructuring efforts.

The proposal to shut down the Pudasjärvi facility comes as Apetit responds to changing consumer preferences and market dynamics. An investment was made in the factory in 2022 to revamp its frozen pizza product line, which had initially shown promising results. However, it seems that the anticipated long-term impact has not materialized, prompting the company to reassess its production strategies and operational locations.

As part of the decision-making process, Apetit is initiating consultation negotiations with the employees at the Pudasjärvi factory. The future of these workers remains uncertain as the company considers its options. The situation highlights the broader trend in the food industry, where consumer preferences are shifting, leading to challenges for companies that need to adapt swiftly or risk falling further behind.