Feb 26 • 19:04 UTC 🇨🇦 Canada Global News

Quebec campaign aims to combat alpha male influencers who trivialize sexual violence

A new campaign in Quebec is targeting male influencers who downplay sexual violence, part of a broader initiative to promote consent and awareness on university campuses.

Quebec is launching a campaign across universities and junior colleges to address concerns regarding the influence of alpha male figures who trivialize sexual violence. This initiative, part of the "Consent is Key" campaign spearheaded by researcher Léa Clermont-Dion, aims to counteract harmful messaging proliferated by certain male influencers. Clermont-Dion emphasizes the need for government attention on this issue, highlighting its growing prominence in societal discussions.

The campaign is motivated by alarming statistics from a survey conducted at six Quebec universities, where one in three participants reported experiencing some form of sexual violence since starting their education. This statistic underscores the urgency of raising awareness and combating the pervasive culture that enables such behaviors to be minimized or dismissed. The survey results suggest that addressing these influences in public discourse is essential for fostering a safer environment on campuses.

Despite the increasing prevalence of alpha male influencers in media and youth culture, there remains a lack of empirical data in Quebec that directly assesses young people's reactions to these messages. Clermont-Dion points out that the insufficient research funding and government prioritization of this issue have hindered a deeper understanding of its impact. As the campaign rolls out, the hope is that it will spark both academic inquiry and broader societal dialogue on the implications of such influencers on the perception of consent and sexual violence.

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