Peugeot has introduced its new Hypercar, the 9X8, with a bold and striking design that sets it apart from other vehicles in its previous racing seasons. Unlike past models that featured the traditional green, yellow, and gray colors, the 2026 version showcases a new visual identity characterized by a unique zebra pattern. This design shift signals a big change for the team as they prepare for their participation in the World Endurance Championship (WEC), which is set to commence on March 28 in Qatar.

The announcement was made close to the iconic Place Vendôme, where the company created a visual surprise to attract attention. Despite the technical aspects of the car remaining largely unchanged, the new look aims to refresh Peugeot’s image in the competitive world of endurance racing. By making a significant visual statement, Peugeot is looking to rekindle interest and excitement among fans and stakeholders ahead of the new racing season.

The new 9X8 is expected to compete vigorously in the upcoming championship, marking a new chapter in Peugeot's racing heritage. With this design change and the strategic timing of its unveiling, Peugeot hopes to attract not only fans of motorsport but also a broader audience that appreciates innovative automotive design. This shift will likely not only affect their racing performance but also their brand perception as they aim for success in the WEC.