Rai has acquired the broadcasting rights for 35 matches of the 2026 World Cup, which includes the semifinals and final, ensuring significant coverage in Italy.
The Italian public broadcaster Rai has secured a total of 35 matches for the upcoming 2026 FIFA World Cup, which is set to take place in Canada, Mexico, and the United States. This deal includes the highly anticipated semifinals and the final, as well as all matches featuring the Italian national team, contingent on their successful qualification through playoffs scheduled for the end of March. This move significantly enhances Rai's role in providing extensive coverage of the prestigious tournament to Italian viewers.
In its announcement, Rai emphasized its commitment to bringing maximum exposure of the World Cup to Italy. The broadcaster plans to air at least 32 of the secured matches on Rai 1, the flagship channel, and will also provide highlights and clip features for all games during the tournament. This strategy aims to engage football fans across the country, catering to both those who follow the national team and those who enjoy the overall spectacle of the World Cup.
The acquisition of these broadcasting rights comes as football remains a dominant sport in Italy, with widespread national interest in international tournaments. Rai's comprehensive coverage is expected to resonate well with viewers, fostering a sense of community and excitement as the country rallies behind its team in the hopes of a successful World Cup campaign. The challenge for the national team, led by coach Gattuso, will be to navigate the playoff stage and secure their spot in this globally celebrated event.
