The Finnish Embassy in Warsaw created a stir on social media after it shared a post promoting the Polish edition of former Prime Minister Sanna Marin's book, "Toivo on tekoja". The embassy highlighted the book's insights on working within public institutions and the challenges that have shaped Europe in recent years. This action raised eyebrows as critics questioned the appropriateness of a government-sponsored platform promoting a commercial literary work, particularly given the political sensitivity surrounding Marin's past tenure associated with social democratic ideologies.

Sebastian Tynkkynen, a Member of the European Parliament, publicly criticized the embassy's post on X (formerly Twitter), questioning who authorized what he termed the promotion of "socialist propaganda" from an official government account. His criticism reflects underlying tensions in Finnish politics regarding the portrayal of social democracy in a diplomatic context and raises questions about the role of embassies in cultural diplomacy versus commercial endorsement.

In response to the backlash, Finland's ambassador to Poland, Päivi Laine, clarified that the post was not an advertisement or commercial collaboration but rather a part of normal efforts to promote Finland’s image abroad. Laine's remarks seek to contextualize the embassy's role in supporting Finnish authors and fostering cultural exchange, despite the contentious reception of the post, demonstrating the complexities of diplomatic communication in politically charged environments.