Aires del Sur, a manufacturer of air conditioning units located in Tierra del Fuego, Argentina, has officially requested bankruptcy through a legal filing signed by the company's president, Roberto Ángel Ceretti. The filing highlights a significant structural and financial deterioration attributed to an unviable commercial financing model and adverse market conditions experienced since late 2023. The issues faced by the company were exacerbated by the failure of prospective negotiations for a sale to the Chinese firm Chigo, which may have provided much-needed financial support.

The empresa had relied heavily on a system of pre-selling their air conditioning units while utilizing deferred checks for financing, a strategy that has clearly backfired under current economic conditions. With the current management taking over in November 2025, they inherited a challenging economic environment, making it difficult for the company to stabilize its financial situation. As the appeal for bankruptcy moves through the judiciary, questions remain regarding the potential impact on local employment and the broader economic implications for the manufacturing sector in Tierra del Fuego, a region already struggling with economic challenges.

Local experts indicated that this bankruptcy filing could serve as a warning sign to other manufacturers in the region, particularly those reliant on unstable financing models or facing similar market pressures. As the economic landscape continues to evolve, stakeholders will need to reassess their business strategies to either adapt to new market realities or risk following in Aires del Sur's footsteps.