Viktors Valainis, Latvia's Minister of Economics, recently reached out to FIFA President Gianni Infantino via the platform X.com, presenting an ambitious proposition for Latvia to co-host the 2038 World Cup along with regional partners such as Poland, Ukraine, and the Nordic countries. Valainis expressed gratitude for Infantino's leadership and the transformative changes he has brought to football, suggesting that regional tournaments are the future and proclaiming their readiness to host a competitive World Cup in 'the new Europe'.

The proposal comes in the context of evolving football tournament dynamics, particularly with the upcoming 2026 World Cup, which is set to be jointly hosted by the United States, Canada, and Mexico, featuring an unprecedented 48 teams participating. This expansion signals a shift towards involving more nations and broader representation in major football tournaments. Valainis's initiative reflects a desire not only to elevate Latvia's profile in international sports but also to embrace collaboration with neighboring nations, leveraging the region's potential.

If realized, the 2038 World Cup hosted by Latvia and its partners could significantly impact the local economy and infrastructure, driving investments and tourism. Hosting such a prestigious event would also showcase the Baltic region's capabilities and commitment to fostering international sports cooperation, paving the way for future collaborative efforts on various platforms. Valainis's bold vision positions Latvia as a serious contender in global football conversations, charting a path towards greater visibility and influence in the sport.