The article explores the Sage brand's recent success in kitchen appliance testing, highlighting its reputation for quality products, particularly its £119 Soft Top Luxe Kettle. Food writer Imogen Hope praises this kettle for its design and functionality, suggesting it justifies the higher price compared to cheaper alternatives. In contrast, the home and garden editor offers a more budget-friendly option, arguing that while the Sage kettle is appealing, it may not be necessary for everyone, especially for those who seek more affordable kitchen appliances.

Imogen emphasizes the importance of quality in kitchen tools, noting that the materials and craftsmanship of the Sage kettle elevate it above its cheaper competitors. She believes the investment is worthwhile for those who prioritize quality and aesthetics in their kitchen. This perspective supports the growing trend among consumers who are willing to spend more for premium kitchen products that provide not just utility, but also a touch of luxury.

On the flip side, the home and garden editor presents a pragmatic viewpoint, suggesting that not all consumers need to spend significantly on kitchen appliances. While recognizing the appeal of the Sage kettle, they argue that there are plenty of reliable and well-performing options available at lower price points, making the luxury kettle less essential for average users. This debate highlights a broader conversation about consumer choices in the kitchen appliance market, balancing quality and cost effectively.