Artisans working with clay in Taubaté, Brazil, have been honored with a significant national recognition: the Certificate of Origin from the National Institute of Industrial Property (INPI), part of the federal government. This recognition, published on Wednesday, acknowledges the 'Geographical Indication Taubaté,' which pertains specifically to clay figures crafted in the city. This certification officially validates the originality of the artisans’ work, setting it apart as a unique aspect of cultural heritage.

The attainment of the Certificate of Origin is set to benefit the clay artisans significantly, particularly in the realms of culture, tourism, and economic development. By elevating the status of their crafts, local artisans are likely to attract more visitors and create greater interest in Taubaté’s traditional figure-making. The initiative to seek this recognition began in 2021, led by the Casa do Figureiro Maria da Conceição Frutuoso in collaboration with various governmental and cultural organizations, including the Municipal Tourism and Culture Councils and the Innovation Agency.

This accomplishment not only recognizes the artistic value of Taubaté's clay productions but also reinforces the city’s cultural identity. It encourages local economic development and promotes tourism, potentially leading to new opportunities for artisans and greater public appreciation for this traditional craft. As the artisanal community continues to thrive, this recognition serves as a pivotal step towards preserving and celebrating the cultural heritage of Taubaté and broader Brazilian traditions.