Feb 26 • 13:00 UTC 🇺🇸 USA Fox News

Solo dining surges 52% as Americans embrace 'me-me-me economy' over shared meals

A significant rise in solo dining in the U.S. reflects a cultural shift towards individualism and personal choice in dining experiences.

Recent data reveals that solo dining in the U.S. has surged by 52% since 2021, significantly changing the landscape of quick-service restaurant patronage. According to Yum Brands' 2026 Food Trends Report, solo dining orders now comprise 47% of quick-service restaurant visits, up from 31% in 2021. This dramatic increase is indicative of a broader cultural shift toward personal choice and individualism in dining, as people opt for solitary meals instead of the traditional shared experiences.

Ken Muench, the chief marketing officer of Yum Brands, noted that in today’s unpredictable world, many consumers seek small moments of control in their lives, with food serving as an accessible means to regain that control. This trend is further emphasized by a 22% increase in solo reservations at full-service restaurants during the third quarter of 2025 when compared to the previous year. This uptick suggests that solo dining is becoming a normalized practice rather than driven by feelings of loneliness or economic constraints.

The motivation behind this trend appears to be rooted in self-care and personal preferences, with many people finding enjoyment and comfort in dining alone. Approximately 24% of those who dine alone affirm that they choose to do so intentionally, indicating a shift towards embracing solitary experiences. This signals a growing acceptance of solo dining, which may influence restaurant strategies and dining atmospheres in the years to come.

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