Eeva magazine, published by A-lehdet, has quietly removed entrepreneur Pia Erlund from its list of nominees for the annual "Eeva of the Year" voting. This decision comes shortly after Ilta-Sanomat conducted interviews with individuals working at Bypias, who reported that Erlund has treated some of her employees poorly. Following these revelations, Yle reported on the company experiencing a distressing atmosphere along with accusations that its marketing might have included misleading elements. Erlund has denied these allegations.

Changes to Eeva magazine's Instagram post reveal that the nominee list was altered at noon on Thursday of this week. The article published on the magazine's website includes a new section regarding the change in the candidate list, stating that originally there were five nominees, but one was removed based on factors that came to light post-nomination. Eeva magazine emphasized that the nomination for "Eeva of the Year" is an honor, implying that the actions of the recipient should inspire others, thus reflecting on the integrity expected from nominees.

This unexpected controversy surrounding Erlund and Eeva magazine may have broader implications for how businesses manage public relations and employee treatment. With increasing scrutiny on workplace environments and leadership ethics, the actions taken by Eeva magazine may serve as a reminder of the potential repercussions for public figures when negative reports surface. As society becomes more attuned to these issues, it becomes essential for companies to address such claims to maintain credibility and trust with their audience.