The article shares insights from a former communications chief at the Danish parliament, Christiansborg, about the fast-paced activities that occur in party offices once an election is announced. Recalling the 2019 election, the author highlights how preparations for a campaign are meticulously planned and activated immediately upon the announcement of an election. This includes securing advertising spaces across various media platforms to ensure the party's presence is optimized to reach voters effectively.

The author's narrative emphasizes the need for strategic planning that political parties implement well in advance of an election. He notes that capable parties have comprehensive plans mapped out to guide their operations during the election campaign. This involves coordination among key figures within the party, such as the communications or campaign manager, who swiftly mobilize resources to set the campaign into motion, showcasing the importance of being well-prepared in the dynamic environment of electoral politics.

Ultimately, the piece sheds light on the internal mechanics and urgency within political parties at critical moments like election announcements. This underscores the strategic nature of modern political campaigning in Denmark and highlights the role of communication and planning at the party offices, reflecting broader trends in how political narratives and marketing strategies shape election outcomes.