Selvaggia Lucarelli, often referred to as the queen of gossip in Italy, is set to become one of the commentators on the popular reality show Grande Fratello Vip, which will premiere on March 17 on Canale 5. The show will be hosted by Ilary Blasi, and Lucarelli's counterpart will be Cesara Buonamici from Tg5. The challenge facing the producers is significant as they work to rejuvenate a format that has defined commercial television for over 25 years, and Lucarelli's strong social media presence is regarded as a vital asset in this endeavor.

Despite the potential for the show, it has faced its share of criticism, particularly from the more elitist segments of television audiences. Critics have characterized Grande Fratello Vip as a venue for 'anthropology of discomfort' and a 'circus of horrors', suggesting that it elevates sensationalism and superficiality over meaningful content. A perspective shared by former Studio Aperto journalist Lucilla Parlato, who highlighted the show's nature as a place where personalities seek attention and validation through social media rather than substantive contribution.

As the show gears up for its next season, the implications of bringing in a figure like Lucarelli are significant. Her ability to command attention in the realm of gossip could attract a wider audience, further blending entertainment with the reality genre's inherent voyeuristic aspects. The success of this season may hinge on Lucarelli's influence and ability to engage with both the show's participants and its viewers on a deeper level, ultimately determining whether Grande Fratello Vip can again capture the cultural zeitgeist of Italian television.