Alton Towers, a popular theme park in the UK, has revealed plans for a new ride based on the hit Australian children's show 'Bluey', which has gained massive popularity among preschoolers. This new attraction, titled 'Bluey the Ride: Here Come the Grannies!', is expected to open in 2026, coinciding with the school holiday period, making it a much-anticipated addition for families looking for entertainment options during vacation time.

The significance of Bluey in the UK cannot be understated, as it has quickly climbed to the top of the ratings on CBeebies, garnering over one billion streams on BBC iPlayer. The character resonates with young audiences, reflecting themes of family and imaginative play, which likely influenced Alton Towers' decision to further enhance its CBeebies Land area with this new ride. This move is strategic, aiming not only to attract fans of the show but also to reinforce the park’s commitment to offering family-friendly experiences.

To celebrate the ride's announcement, Alton Towers unveiled a giant portrait made of over 11,000 cans of beans, paying homage to Bluey's grannies, who share a fondness for these foods. This promotional tactic underscores the park's focus on engagement and excitement around the new ride while also providing a visual spectacle that can draw in media attention and parental interest, encouraging visits to the park when the ride opens.