In an exclusive interview, Eric Dor, the director of economic studies at IESEG School of Management, addresses the implications of the recent increase in American tariffs on imported goods, which have jumped from 10% to 15%. This tariff hike appears to exacerbate existing tensions between nations, as various stakeholders such as trade groups, chambers of commerce, and Democratic lawmakers are calling for accountability from the White House amidst these unfolding economic challenges. The anticipated impact of these tariffs on the automotive market, particularly the electric vehicle segment, raises questions about the public's willingness to adopt this sustainable option.

Dor highlights that the conversation surrounding electric vehicles, particularly in the context of these newly imposed tariffs, is crucial as consumer awareness and infrastructure readiness come into play. While the rise in tariffs may lead to higher prices for traditional gasoline cars, there could be an opportunity for electric vehicles to gain traction if consumers are adequately educated about their benefits and if charging infrastructure improves. Public sentiment appears mixed, with some skepticism towards the feasibility and practicality of fully adopting electric vehicles, particularly for those who have limited access to charging stations.

The article also introduces key figures in the luxury sector, including Bernard Arnault, who has recently reported an increase in his holdings related to the luxury market. This aspect symbolizes the broader economic dynamics at play as luxury brands navigate tariffs and changing consumer preferences. As policymakers and industry leaders like Arnault respond to these market shifts, the future of electric vehicles remains a contentious topic, dependent on the evolving economic landscape and consumer insights, which may ultimately dictate the pace and scale of adoption in the coming years.