Feb 26 • 09:00 UTC 🇧🇷 Brazil Folha (PT)

Individuals may value rewards more when earned through effort

A study from Stanford researchers suggests that effort can increase the perceived value of rewards by triggering neurochemical responses related to pleasure.

A recent study conducted by researchers at Stanford University highlights how effort can enhance the perceived value of rewards, which was published in the journal Nature. The study offers a physiological explanation for the 'effort paradox,' which describes the uncomfortable sensation associated with focus and perseverance that ultimately leads to a higher valuation of the rewards obtained through hard work. By showing that effort leads to the release of the neurotransmitter acetylcholine, which subsequently triggers dopamine release, the researchers elucidate the connection between effort, pleasure, and reward satisfaction.

Historically, scientific inquiry focused on the costs associated with effort, as outlined by the 'law of least effort,' a concept established in the 1930s that explains animals' tendencies to minimize physical or mental exertion for rewards. However, this recent study shifts the paradigm by examining the opposite side of effort. Researchers now aim to uncover how effort not only impacts the outcomes but also enhances the internal experience associated with achievement, underscoring the complexity of human motivation and reward perception.

The implications of these findings are substantial. Understanding how effort influences reward perception can reshape motivational strategies across various domains such as education, workplace environments, and personal development. By recognizing that effort can amplify the pleasure associated with rewards, individuals and organizations alike may foster environments that promote perseverance and dedication, leading to a greater appreciation and value placed on successful outcomes.

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