As the month of Ramadan begins, the consumption patterns in various Arab economies change significantly, prompting many entrepreneurs to ponder whether this holy month presents a golden opportunity for launching new projects or if it carries excessive risks and costs. Data indicates that Ramadan is not merely a time of increased demand; rather, it is characterized by a short yet intense economic cycle that reshuffles household priorities, pressures supply chains, and escalates consumer outreach costs.

According to a report by Ipsos on consumer behavior in Ramadan 2024 in Egypt and the MENA region, it was noted that 6 out of 10 consumers plan their purchases in advance during this month, while 67% admitted to spending more despite attempts to budget. Furthermore, about 40% of consumers postpone large purchases until Ramadan to take advantage of seasonal promotions. These statistics provide an analytical foundation for the notion of launching a venture during Ramadan: demand is present but price-sensitive, driven by promotions, and the competition is intense.

In essence, Ramadan serves as an intensive economic cycle rather than a traditional sales season. Entrepreneurs are encouraged to understand the dynamics of consumer behavior during this month, which is marked by strategic planning and heightened competition. Those considering launches are reminded that while the potential for profit exists, navigating the nuances of Ramadan's unique economic landscape is essential for success.