The Croatian political party Možemo has adopted an aggressive approach to political campaigning that extends beyond traditional electoral periods. They leverage social media platforms like Instagram, TikTok, Facebook, and X to disseminate their messaging effectively. Their engagement strategy includes not only promotional content but also direct communication through private messaging and newsletters, often using public resources to reach their audience. This multi-faceted campaign effort suggests a shift towards persistent engagement rather than seasonal campaigning.

Možemo's content predominantly consists of videos from parliamentary sessions, public speeches, and personal appearances of party members, crafted to resonate with constituents in an informal yet impactful way. They frequently use populist tactics, including capturing candid videos in relatable settings such as members’ homes or local streets. These approaches allow them to foster a deeper sense of connection with potential voters and present a more approachable image.

This continual presence in the digital landscape raises implications for the party's overall strategy and political landscape in Croatia. By maintaining an active presence year-round, Možemo may challenge traditional notions of political campaigning and voter engagement. Their tactics might influence not only voter perception and participation but also shape the strategies of their political competitors, indicating a potential evolution in Croatian political communication and strategy.