As the start of the beloved Sunday show "Koru kari" approaches, set to debut on television screens on March 1st, the TV3 Group team, along with this year's choir leaders, kicked off the season with a special morning event. The gathering was hosted by radio personality Māris Grigalis, who facilitated a warm sing-along, allowing colleagues and choir leaders to immerse themselves in the spirit of the show and prepare for the engaging performances ahead.

"Koru Kari" is undoubtedly one of the most anticipated and cherished shows on Latvian television, bringing together singers, supporters, families, cities, and regions. The program not only uncovers new talents but also fosters friendships among participants. The event was framed as a celebration of singing, where the TV3 Group colleagues, producers, and choir leaders shared a vibrant Wednesday morning filled with music from a DJ, breakfast, and collective excitement for this major event that transcends the ordinary Sunday evening television show and is regarded as a festive occurrence.

The organizers eagerly invite all viewers to join in the celebration by watching the show on Sunday evenings and participating in live events, encouraging a communal experience that extends the joy of singing beyond the screen. This emphasis on unity and celebration highlights the show's role in Latvian cultural life, demonstrating how it connects diverse parts of the community through the art of music and performance.