Klarna, a leading global digital bank and provider of flexible payment solutions, has reported a robust increase in its monthly active users in Greece, now totaling 288,000. This marks a 65% increase from the previous year, indicating a growing trend among Greek consumers incorporating Klarna's services into their financial management routines. The company attributes this growth to the increasing popularity and trust in its application among consumers looking for convenient payment solutions.

In addition to its existing services, Klarna plans to launch a new product named Klarna Balance in Greece, aiming to further enhance the user experience and financial management capabilities for its customers. This expansion reflects Klarna’s commitment to adapting its offerings to meet the evolving needs of consumers in the Greek market, thereby increasing its foothold and relevance in the competitive financial landscape.

Globally, Klarna boasts over 55 million active users, with 9 million utilizing the app daily. The daily engagement has also seen a notable rise, underscoring the platform's ability to facilitate everyday financial transactions and its acceptance among a broad user base. This growth in Greece aligns strategically with the broader trends of digitalization and e-commerce adoption across Europe, as consumers increasingly seek flexible and efficient financial solutions.