In a heartwarming initiative, rural producer Talita Salmazo and her husband invited children to experience a unique and playful activity called the 'banana do agro,' where tires were used as makeshift vehicles pulled through muddy farmland in Nova Mutum, Brazil, located 242 kilometers from Cuiabá. The entertaining scene was captured on video and shared on social media in January, quickly going viral and amassing over 23 million views, a response that Talita said she did not anticipate.

The inspiration for this creative play came from a previous viral video featuring children riding on drums, which Talita considered potentially dangerous. To ensure safety, they decided to use old tires, emphasizing both fun and safety in their approach. Talita shared that her intent was not to achieve viral fame, but rather to create lasting memories for the children and to celebrate traditional play and agriculture in the process.

This initiative reflects a growing trend in rural regions of Brazil, where families seek to embrace and celebrate their agricultural heritage while providing wholesome entertainment for their children. It highlights the importance of finding joy in simple activities and promoting community and familial bonds, as evidenced by the overwhelming positive response from viewers who resonated with the nostalgic sentiment behind such traditional play.