This week in São Paulo, movie theaters feature a diverse range of new releases catering to various audience tastes. Horror fans are eagerly anticipating the latest installment of the 'Scream' franchise, which sees final girl Sidney Prescott confronted once again by the infamous serial killer Ghostface in what promises to be a bloody and thrilling showdown. This addition to an iconic franchise highlights the continuing popularity of horror cinema, especially around the fall season when audiences seek out thrillers and frightful experiences in theaters. In addition to the horror release, the romantic drama 'A História do Som' stars popular Hollywood actors Paul Mescal and Josh O'Connor, likely drawing in fans of both stars for a more heartfelt cinematic experience. The film offers a contrast to the horror genre with a sweeping romantic narrative, showcasing Hollywood's range in storytelling and character-driven plots. Furthermore, for those engaging in early Oscar-watch, films like the Spanish entry 'Sirât' and animated feature 'Arco' are also on the lineup, both of which have been nominated in categories of Best International Feature and Best Animation, respectively. This variety represents a rich tapestry of storytelling that appeals to a wide array of viewers, engaging them in the cinematic experience. Overall, the week stands out due to the mixture of genres being offered, from horror to romance to animation, inviting moviegoers of all tastes to revisit theaters and enjoy new adventures on the big screen. The blending of highly recognized franchises and Oscar contenders indicates a strong turnout potential for theaters as they navigate the demands of diverse audiences during this season.