In São Paulo, a newly created octopus döner sandwich from Deli Döner is causing a sensation, attracting a bustling crowd and extensive social media attention. Made with grilled octopus, aioli mayonnaise, vinaigrette, and parsley in a flatbread, this item has been embraced by food lovers in the city. Released initially in November 2025, the dish's popularity has led to its availability only twice a month, selling at R$ 79, amid the menu options of other meats and vegetarian items offered daily by the establishment. The decision to introduce the octopus döner sandwich has not only brought tremendous success right from its launch but has also prompted the establishment to consider future variations, including a shrimp recipe. This innovative approach to the traditional döner sandwich showcases the entrepreneurship of Deli Döner and their ability to capitalize on social media trends. Additionally, the restaurant has seen a remarkable response, with one video on social platforms garnering 6.7 million views, indicating a strong digital footprint that may lead to more foot traffic to their physical location. Overall, the octopus döner reflects a growing trend in São Paulo's culinary scene where unique gourmet sandwiches are becoming a staple among food enthusiasts. As restaurants continue to experiment and innovate, the lines forming at Deli Döner symbolize not just a penchant for unique flavors, but also the influence of social media on dining experiences.