As the United States gears up for the midterm elections in November, Trump has launched a vigorous campaign strategy, reflected in his lengthy State of the Union address. Amid plummeting approval ratings and predictions of significant losses for Republicans in Congress, including the potential for over 30 seats to go to the opposition, Trump's leadership is under scrutiny. This critical period marks an unofficial start of his re-election campaign, which he hopes will provide a swift shift away from the narrative of defeat.

In his address, Trump sought to pivot the conversation by attacking Democrats and immigrants, showcasing a combative stance that aims to energize his base. With this speech being the longest in history, it was designed not only to convey policy ideas but also to create a spectacle meant to capture media attention and virality—featuring numerous guest appearances and award ceremonies. The approach signals Trump's intention to dominate media coverage and refuel his political capital, despite facing multiple setbacks in governance and the courts.

Analysts note that Trump's current approach is critical if he hopes to reverse the perceived decline in Republican support ahead of the elections. By framing his adversaries as weak and emphasizing nationalistic themes, he attempts to galvanize the voter base amid fluctuating public sentiment. As his campaign strategies unfold, the implications for both his political trajectory and the broader electoral landscape in the U.S. remain significant, potentially reshaping the power dynamics within Congress and influencing future policies.