In an unusual theft, Rosie Dawson had her handbag stolen at a pub, which contained a Fabergé egg and a watch worth a total of £2 million, equating to roughly 24.5 million Swedish kronor. The stolen items were part of a prestigious collection created in partnership with Fabergé by The Craft Irish Whiskey Company in 2021, which celebrated 'Ireland's Seven Wonders'. This collection included a 30-year-old Irish whiskey alongside the impressive Celtic egg and an 18-karat rose gold watch.

The thief was apprehended by London police in Belfast on January 26. During a court appearance, he confessed to the theft and three counts of fraud, with sentencing expected in early March. Additionally, the perpetrator admitted to using Dawson's credit cards after the theft, although the whereabouts of the stolen Fabergé egg and other items remain unknown at this time. The incident raises concerns about the security of valuable items, especially those displayed publicly, and how theft can affect the prestige associated with luxury brands.

The theft has sparked discussions about the potential implications for The Craft Irish Whiskey Company, particularly regarding the reputational risks involved with high-value partnerships and the security measures in place for showcasing such luxury items. As the court proceedings unfold, the focus will also be on where the stolen goods ended up and if they can be recovered before significant losses are incurred by the brand involved.