A bar named Penn Social in Washington, D.C. initiated a unique promotion during President Donald Trump's State of the Union address, offering free beer until Trump made his first insult. The bar's location, less than two kilometers from the Capitol, seemed to set the stage for a quick conclusion of the offer, as patrons anticipated Trump would insult someone within the first few minutes of his speech. In previous addresses, he had made similar comments much earlier, prompting a playful betting atmosphere among the bar's clientele.

Participants in the event expressed their expectations, with many believing that insults would fly within the first five to ten minutes. The bar manager and customers were braced for an immediate end to the promotion, especially since the year prior, Trump had taken only nine minutes to throw insults during his congressional speech. The promotion served as a humorous commentary on the political climate and the nature of Trump's speeches, reflecting a combination of anticipation and skepticism about the president's rhetoric.

Ultimately, Trump's speech opened with achievements and critiques without direct attacks, leading to an unexpected duration of the beer giveaway, which lasted 45 minutes before the first insult was delivered. Reactions from bar patrons highlighted a sense of irony and a playful escape from political reality, illustrating how humor can intersect with serious political events.