iSeeCars, an American analytics and listing platform, has released its latest report titled 'The Most Reliable New Cars for the Money for 2026,' highlighting average listing prices for new cars sold in the U.S. during the second half of 2025 and their projected longevity in years. This data draws from an extensive prior study named 'Longest Lasting Cars,' which analyzed odometer readings from over 400 million used vehicles to estimate how long new models might last. The report covers over 8.7 million new vehicles in its analysis,

The findings reveal that the average new car in the U.S. has a projected lifespan of 11 years and an average price of approximately $46,699, which translates into an estimated cost per year of expected ownership. Such statistics provide valuable insights for potential buyers who are considering the long-term value of their vehicle investments rather than just immediate purchase costs. By highlighting cost and durability, the report empowers consumers to make more informed decisions.

As longevity and reliability become increasingly important to car buyers, this report emphasizes a shift towards valuing durable vehicles that provide long-term utility. With consumer preferences leaning towards vehicles that can withstand the test of time, manufacturers might feel pressure to enhance build quality and offer better warranties to attract buyers. This trend underlines the importance of not only the initial buying price but also the total cost of ownership, impacting economic choices in the automotive market.