Gerard Piqué, the former defender of FC Barcelona, has once again sparked controversy with his recent promotional stunt in Madrid for the Kings League, set to return on March 1. He hung a provocative banner on Gran Via, which reads: "We are not that famous... but we will be." This statement, combined with a playful exchange with former Real Madrid goalkeeper Iker Casillas, revives memories of past tensions between Barcelona and Real Madrid, especially during the peak of their fierce rivalry in La Liga.

The social media post from the Kings League accompanied the banner with a cheerful greeting, "Good morning Madrid", indicating their excitement for the upcoming season. Piqué's decision to promote the league in this manner highlights not only his commitment to the project's success but also his penchant for stirring dialogue and provoking reactions within the realm of Spanish football. Casillas' laughter during the exchange further illustrates the light-hearted yet contentious nature of their conversation.

Moreover, the banner's slogan hints at a past remark made by Piqué about current Real Madrid youth coach Álvaro Arbeloa in 2015, when he referred to him as merely an acquaintance rather than a friend. This dig at Arbeloa further cements Piqué's reputation as a player who enjoys being in the spotlight and engaging in verbal sparring with rivals, particularly those from Real Madrid, suggesting that the animosity between the two clubs continues to fuel interest in such events.