Feb 25 • 17:11 UTC 🇮🇹 Italy La Repubblica

Achille Lauro, from excesses to co-hosting: the return to Sanremo of the former pop Martian

Achille Lauro, once known for his controversial performances, is returning to the Sanremo Music Festival as a co-host, marking a significant transformation in his public persona.

Achille Lauro is set to return to the Sanremo Music Festival in 2026, but this time he will take on the role of a co-host, a stark contrast to his initial appearance in 2019 when he captivated the audience with his unpredictable and flamboyant style. In his first participation, Lauro created quite a stir with his performance, which was emblematic of the wild spirit he embodied at the time. The juxtap between his debut and his new role highlights the evolution of his career and public image over the years.

This transformation not only marks a personal milestone for Lauro but also reflects a broader trend within the music industry, where artists adapt their personas to remain relevant in an ever-changing environment. By assuming a co-hosting role, he is positioning himself within the established framework of Sanremo, rather than as a renegade performer. This shift can symbolize a maturation in his artistic approach, as he embraces a more stable and institutionalized presence within one of Italy's most prestigious music festivals.

The significance of Lauro's return lies in its potential impacts on both his career trajectory and the festival itself. As he steps into this new role, audiences will likely anticipate how he balances the charisma that made him a controversial figure with the responsibilities that come with co-hosting. This could set a new precedent for future artists who may seek to transition from performance to a more multifaceted role in the entertainment industry, thus influencing how talent is perceived in public events like Sanremo.

📡 Similar Coverage