President Alexander Stubb of Finland emerged as the most visible Finn globally last year, receiving an exceptional 123,000 mentions in international media outlets, according to the recent 'Suomi muiden silmin 2026' report. This figure marks a significant increase from the previous year's total of 75,000 mentions, illustrating Stubb's rising profile on the world stage, particularly as a prominent supporter of Ukraine during the ongoing conflict. The report combines international reputation studies, media monitoring, and observations from Finland's diplomatic representations abroad to assess visibility.

In addition to Stubb, Prime Minister Petteri Orpo followed as the second most visible Finnish figure with around 20,000 mentions, showcasing his role within Finnish politics and his international engagements. Third on the list was Minister of Foreign Affairs Elina Valtonen, who was mentioned approximately 18,600 times, reflecting her involvement in key diplomatic efforts. The fourth place was held by Erika Vikman, who gained visibility through her participation in the Eurovision Song Contest, earning about 15,800 mentions. The diverse backgrounds of these individuals highlight Finland's multifaceted presence in global narratives, spanning political leadership to cultural representation.

This increase in visibility, particularly for political figures like Stubb and Orpo, could signal a growing interest in Finland's international role, especially in light of current geopolitical tensions. The combination of political, cultural, and diplomatic representation points to how Finnish leaders are navigating the global landscape, thus affecting Finland's reputation and influence abroad.