Samsung Electronics has launched its latest Galaxy S26 smartphone series, which includes three integrated AI agents designed to improve user experience and facilitate seamless interaction with technology. During the product announcement event held on the 25th of the month at the Palace of Fine Arts in San Francisco, the company emphasized its commitment to leveraging artificial intelligence to enhance the capability of its devices. The new series positions itself as a powerful competitor in the smartphone market, particularly as memory prices rise and align Samsung's offerings more closely with those of Apple's iPhone.

The Galaxy S26 series includes three models: a base model, a Plus model, and the Ultra model. Notable enhancements in size and display have been made, with the standard model now featuring a 6.3-inch screen, slightly larger than the previous generation. The Ultra model maintains a 6.9-inch display but now measures 7.9mm in thickness, making it lighter and slimmer than its predecessor. Improvements in processing power were also made, with the base and Plus models using Samsung's Exynos 2600 chip, while the Ultra variant employs Qualcomm's Snapdragon 8 Elite 5th generation chip, marking a shift from the previous series, which only used Qualcomm's chips.

Significantly, the introduction of AI assistants adds new dimensions to the user experience. The improved assistant capabilities now include a mix of Samsung's Bixby, Google's Gemini, and a new assistant called Perplexity, allowing users to choose their preferred assistant for different tasks. Additional features enabled by AI enhance functionalities such as photo editing and image recognition, allowing users to apply clothing to photos or restore images taken after dining. The introduction of these features indicates Samsung's focus on keeping pace with trends in AI technology and enhancing consumer engagement through innovative smartphone capabilities.